An idea whose time has come?

The "Entitlement Slayers." Says the founder of this high-concept career counseling firm:

This is a generation...who have heard, from the moment they came out of the womb, that they are great and can do whatever they want. These kids have been helped, coddled, nurtured, told that they can do no wrong. We give them a dose of reality.

Of course, this "dose of reality" comes at a cost: $3,250. So parents shell over thousands of dollars to readjust their over-entitled children's sense of entitlement. Anyone else see the irony in this?

Here's a novel idea: don't spoil your kids.