The maggie defines its target demographic as follows:
Hybrid Mom (hy brid mom, n.): An adult female who has discarded outdated and unrealistic conceptions of motherhood. She is parent, wife, volunteer, and sometimes entrepreneur, all in one. Known for her strength, sense of humor, and flexibility, a hybrid mom is actually a fusion of roles that suit her own individuality.
Wow, neat. *cough*gimmick*cough* And based on the volume of stuff they're peddling on their website, some one believes these Hybrid Moms have a fair amount of disposable income!