This pregnancy brought to you by...

Remember how former View co-host Star Jones was publicly maligned for her commercially-sponsored wedding? Well Star has got nothing on another View co-host. Elizabeth Hasselbeck is pimping her pregnancy. That's right. Hasselbeck's pregnancy is sponsored by Dreft. For the uninitiated (read: childless), Dreft is an expensive and completely unnecessary laundry detergent, formulated especially for babies.

And indulge me while I ponder the irony of the situation. Hasselbeck is an outspoken opponent to a woman's right to choose, a position ostensibly predicated on the "sanctity of life". But it's perfectly fine to pimp that fetus for dollars. Brings new meaning to term "sanctity."