Wednesday, August 1, 2007

Murdoch buys WSJ.

The deal hasn't closed yet, but both parties have agreed to the sale.

What's in store for the Journal? My take is that Murdoch wants to turn the Journal into the people's paper, like the Post. Well not just like the Post. According to the NYT:

Executives at the News Corporation are keen to explore whether more of that content ought to be offered free online to increase the audience and attract advertising, while keeping subscribers by offering more premium services. A more open would be able to attract more advertising, but also potentially distribute that advertising across the News Corporation’s online footprint.

Well, free isn't bad, per se. But, as we all know, you don't get something for nothing. Hence, Murdoch wants to cut down on the marquis content:

In an interview with The Times earlier this year, Mr. Murdoch mused aloud about The Journal, saying, for instance, that he did not have time to read longer articles during the week and might like to swap out the paper’s Pursuits section on Saturdays with a glossy magazine. More recently, he told Time magazine that he was not sure about the offbeat front-page stories known internally as “A-Heds” that are a plum for reporters to write.

I personally would rather pay for high quality content then read the low rent stuff for free. I love those "A-hed" stories! Who doesn't? That's one of the features that makes the Journal a truly great publication.

Good bye Journal. We'll always have memories.

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